Wider adoption for nonfungible tokens (NFT) and play-to-earn games appears to be on the horizon, as one of the biggest names in the gaming manufacture sees both as the futurity of the industry.

Speaking at an earnings call, Andrew Wilson, CEO of major video game company Electronic Arts (EA), said that NFTs and play-to-earn games are the gaming manufacture'south future even though information technology's still early to figure out how that would work.

Widely known equally a business organisation-oriented company that utilizes the pay-to-win model in several games, EA has not yet tried its mitt at the play-to-earn games. All the same, EA hinted that it had prepare its sights on blockchain and NFTs, every bit a chore posting from summer revealed.

The popularity of titles such as Axie Infinity shows that play-to-earn products could easily find a solid player base if the product is well-refined. In such games, players gain in-game digital assets by completing daily quests, defeating monsters, and besting other players in arenas. Those avails have real-life monetary value and can exist sold on crypto exchanges.

Wilson believes that collectible digital content will play a meaningful role in the company's future, given the fact that it aligns perfectly with EA's games and live services. "So, it's all the same early on to tell. But I remember we're in a really good position, and we should look u.s. to kind of remember more innovatively and creatively well-nigh that on a become-forward ground," he added.

Related: The Sandbox raises $93M to expand its NFT metaverse

Another big proper noun in the gaming industry, Assassin'due south Creed publisher Ubisoft, recently shared that it has intentions for investment in and adoption of blockchain-centric gaming companies on the platform. Ubisoft was likewise one of the participants in NFT game developer Animoca Brands' $65-million funding round.